Meg Banks
News Reporter
Over 10 million viewers have visited a cosmetics-themed YouTube channel created by a Humber cosmetics management student.
“I just put the camera in the bathroom and just started showing the stuff I bought, doing some hair and makeup – I just did it for fun,” she said.
Surprised by her online popularity, the first-year student has nearly 60,000 fans on the channel.
“Every time I’d get a new subscriber I used to run to my mom,” she said. “It did shock me at first.”
She now has over 10 million combined views of her 159 uploads, all about teaching other girls how to do their makeup and hair.
Michelle Trinh, 18, started making YouTube videos when she was in Grade 11 under the pseudonym “s2pandapple”.
Associate dean of Humber’s business school, Avril Carnovale, which the cosmetics management program falls under, said the new 12-month program gives students a background in the business and marketing of cosmetics.
“They’re going to have finance, they’re going to have computers, HR, marketing, and they will also be able to do the makeup application,” she said.
Trinh credits the business aspects of the curriculum with improving the quality of her videos.
“I feel like I’m cheating sometimes, because I learn so many new things, about the type of makeup we use, about marketing strategies – and I use that in my videos,” she said. “I feel bad because I’m stealing it all from my lectures.”
Her online acumen could prove an asset for a future career in the industry, said cosmetics management instructor Monica Sementilli.
“We need to keep up with social media,” she said. “She takes a lot of initiative, she has great networking skills. It’s only going to help her in the future.”
Trinh said she doesn’t know what her future has in store, but knows it will involve makeup.
“With all the opportunities that YouTube gives me, it shows me that I have the talent to pursue and make it in this industry, “she said. “I really have a passion for it.”

