GREG BURCHELL
NEWS REPORTER
The North Campus pub, as part of a sponsorship deal for the Olympics, has agreed to sell only one brand of beer while the hockey games are on.
The Sunday after reading week, LinX will become one of 76 bars in Ontario that has agreed to become a Molson Canadian Hockey House.
The sponsorship means LinX will show all of the Team Canada men’s and women’s hockey games, and during the games will sell only Molson beers and give out Molson-branded promotional prizes.
LinX manager Chris Shimoji said he feels selling only Molson beer during the hockey games is a worthwhile compromise for the bar.
“Molson provides a lot of things we couldn’t get our hands on,” he said. “We’ve got scarves, hats, jackets, shirts and zip-ups. This stuff, you can’t get anywhere.”
Molson’s director of external communications, Adam Moffat said not all bars can become Hockey Houses.
“It has to do with the geography of the bar within our market and the popularity within that bar to draw a crowd that likes sports.”
True to the name, the pub will be giving priority to hockey over the other events.
“We will be showing all the other events but if there’s an event against the hockey, we’re going to be showing the hockey,” said Shimoji.
Law clerk student Carlos Bernal, 20, said the restricted beer selection doesn’t bother him.
“I think it’s a good idea, I love hockey,” he said. “I usually come once a week, but I’ll probably be here more.”
The first game shown at LinX will be the men’s matchup against the United States on Feb. 28.
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